Search Engine Optimisation, or simply known as SEO, is a term that businesses can’t escape when it comes to online promotion. SEO is not expensive and, for the most part, it’s something that everyone can start doing if they are willing to do put in the work. Simply put, SEO is about optimising your website, blog or other online material with keywords to get better or higher rankings on search engines like Google. Say you are a company with a website that sells oranges in Sydney. You can optimise your website with the keywords “buy oranges Sydney” to get a higher ranking whenever someone Googles that search term. Most small businesses think SEO is too complicated and prefer to hire professional services from companies like Results First to go about it. Yes, it’s simple, but there are plenty of tricks of the trade to learn as search engine algorithms are constantly changing to weed out bad websites. Here are some tips to start with:
Don’t procrastinate on optimising your website
SEO is like emergency surgery—it can’t wait and it should be done right now. Do not waste time on long sessions contemplating if you should be using SEO methods on your company website. You don’t need to think hard about that; if you live in the 21st century, then yes, you need to employ SEO tricks as soon as possible. The longer you wait, more time your competitors will have to rank ahead of you. Ideally, SEO should start during the website design process.
Don’t go overboard with keywords
SEO doesn’t mean overloading your web pages with as many keywords as possible. This is one scenario where having too many will result in the exact opposite. Search engines like Google now ignore websites loaded with keywords. Worst case scenario, your website could get flagged as spam and blacklisted. That’s the last thing a budding startup needs, so begin optimising wisely with only where keywords are needed.
Content should be targeted towards people
SEO may be used to get search engines to rank your page higher, but don’t forget that the content on your website is for potential customers, not search engines. You should only generate content that customers will be happy to browse through. Too many keywords and pay per click advertisements will only put off potential customers. Make sure to keep your content interesting and accessible to your target group of humans, not algorithms.
Be on the good side of Google
Google right now is hands down the only search engine that really matters when it comes to business. A penalty from Google for not getting your SEO content done right will significantly hurt all your online promotions, so don’t risk it. Comply with the terms and conditions, and keep up to date with the latest changes Google makes. You can make your company seem more legit with a Google Plus page. Google will instantly link your website to your Plus page for more efficient and verified results.
Don’t forget other search engines
Google is important, but don’t rely entirely on it and ignore other search engines like Microsoft’s Bing. Invest in a diverse range of search engines depending on your product for better outreach. Some businesses might be able to get better rankings on specialised search engines, and if you are selling locally, you will get better rankings with local, language-specific search engines.
Follow the above tips, and while it’s important to up your SEO output, know that such content won’t get instant results. You’ll have to be patient and wait for your hard work to bear fruit.