Digital Marketing

SEO: Hiring a company vs. doing it yourself

Written by Lis Meitner

If you own a business and want to spread the word about what it has to offer by increasing your online presence, it will be very important to consider whether you are going to do the work yourself or hire professionals. You will find that there are a number of benefits and drawbacks associated with each of these options, which is why you will need to take the time to look at each one closely before making a final decision of any kind.

Choosing to do search engine optimization work yourself can be a huge investment of your time and money, but it can also be very rewarding if you manage to succeed. If you do not know anything about SEO, it is important for you to at least learn the basics before getting started. Your business’s website needs SEO because it will mean getting thousands or even millions of people to view it on a regular basis, which in turn can translate to many more sales.

There are a number of different things to consider when you are optimizing your website to increase conversion and its ranking in Google and other search engines, including the content. You will find that the quality and relevancy of the content that you have on your website will be very important. If you don’t feel comfortable writing content for your website, there are plenty of professionals that you can hire to do so. Despite what some people think, you can hire professionals to help with certain types of SEO work that you need done but not others. While it is true that there are full service SEO companies out there, you will also be able to find plenty of freelance writers, web designers, and others who specialize in doing specific types of work.

It is also important that you make sure your website has an overall design that is very intuitive and user-friendly so that the people who visit it won’t be turned off the second it loads. You will need to spend as much time as necessary creating a website that is attractive and allows visitors to find what they need without needing to spend a lot of time looking around in frustration.

There are also a number of things that you will need to consider before hiring professionals to do the SEO work you need for you. One of the most important considerations to make when searching for one of these businesses is how much experience each one has and whether or not they will listen to your needs. You will first want to take some time to meet with or at least video chat with some of the different SEO companies there are to choose from so that you can ask them any questions you may have as well as tell them what your goals are. Any legitimate SEO company will listen carefully to everything you have to say and take it into consideration when rendering their services for you.

Hiring a SEO company to provide you with content and distribute it as well as perform dozens of other small and large tasks to increase your business’s web presence can free up quite a bit of time for you, but it will come at a cost. The total amount of money you spend on SEO services will depend on a number of things, including which company that you choose for them as well as the specific services you want. Take the time to find out how much some of these companies charge for the services you need so you can get a better idea as to how much you are going to pay. A full-scale SEO campaign can easily cost thousands upon thousands of dollars, so you will want to keep in mind what your budget is like when looking into these professional services.

It is very important that you spend enough time weighing the pros and cons of hiring SEO professionals versus doing it yourself, because your decision will ultimately affect whether or not you are going to waste your time and money or invest it wisely. If you are planning on doing a majority or all of the SEO work for your business by yourself, you will certainly want to learn all you can about doing this sort of work so you can increase your chances of success as much as possible. There are a lot of people who try to do their own SEO work, but not all of them succeed.

 

About the author

Lis Meitner