Tech

Essentials of an e-Commerce software

Written by Lis Meitner

With the immensely growing popularity among consumers to explore the digital avenue in buying and selling goods, the need to robust, quick and attractive e-Commerce software has become more important than ever before. The consumer being at the center of the business universe, online retailers have come up with customer friendly shopping experience and easy order placement and delivery processes. With a state-of-the-art e-Commerce software, users can easily search the product they look for, with readily available specifications and reviews, other comparable products, placing orders, ease of payment through cards and wallets, streamlined shipping and friendly post delivery service. E-Commerce businesses can also promote certain products to customers through their software and design their website accordingly.

Essential Features

Such software suite is characterized by certain essential features that help enhance the shopping experience of the customer. Among the popular and must features, a robust and large product management software is a driving factor in ensuring scalability of the e-commerce platform. The products should contain the specifications that interest the customer, grouped according the buying interest and be able to draw comparison charts among products of similar types and buying prospects. The product database should be able to support multiple currency features, targeted for a global audience base. Another significant feature is the shopping cart software, where customers add the products they want to purchase and place the order. They should be able to modify the contents of their shopping cart and add or delete products as per their wish.

Check Out

Once the user adds the products to the cart, a quick checkout and redirection to the payment processing system is made. Typically many e-Commerce systems and technology use a third party payment processing software, like PayPal, to be integrated to their trading platform, to ensure convenient payment processing for their customers. Invoice generation and other financial transactions are generated in e-Commerce suite too, capturing the relevant revenue information.

In today’s digital world of extreme visibility and collaboration, connecting with the customer and deciphering the buying behavior gives the cutting edge to online trading business, over its competitors. Reports and analytics come into the picture in understanding the customer better and even proactively suggesting products that might interest them, based on their lifestyle and past buying records. So, a person, who has purchased a laptop recently, might also be interested buying accessories, like laptop bags, cooling pads and headphones, among others.

Social

A modern e-Commerce platform scans the past orders of a customer and suggests possible other stuff that go well with the product. This not only boosts additional selling, but also impresses the customer, who might be at sea, trying to figure out what to buy and what not to. Integration with social network like Facebook and Twitter is one avenue that has come up to the forefront of everything in the digital world. So users are now able to login to this type of website through their Facebook account, which not only enables better understanding of the customer’s social life over the Internet, but also facilitates feedback given by them in various social network platforms, which potentially has the power to make or break a business.

Feedback

Enabling feedback and review in the e-Commerce suite helps understand the acceptability level of the customer for a particular product better. And it also provides a platform from where potential buyers can have a look at real life experiences people are having with the product that they wish to buy. So, a speaker with good sound quality will attract positive review comments from buyers in the feedback section of the product on such a platform.

An attractive website, with advanced search facilities and easy to navigate pages, is the first thing that users look for as a feature in an e-Commerce interface. This, in fact, is the face of the entire the software suite and largely determines the user experience of the entire online trading process. Products should be listed with catchy images and categorized logically. The product specifications should be updated as required and should contain all the relevant information, without the need for the user to check in to some other website for some missing data. The templates should be professionally built in the e-Commerce software, without the need to customize them by an external web developer.

It is the shopping experience of the customer that determines the success of the e-Commerce platform used!

About the author

Lis Meitner