Starting a home bakery can be a lucrative business for those who love baking and also working from home. Obviously, for starters, you would need a particular talent for cooking. However, there are other considerations as well. Remember that a home bakery is considered a small business. So, you will have to undergo the process for launching and promoting a small business.
It helps to know what to do in advance. Don’t go on about starting a home bakery without knowing the following tips:
Get Certified as a Legitimate Baker
Banks, investors and financiers are not going to give you money to start a home bakery just because you want to. Running a bakery is extremely intricate as there are many regulations to adhere to. Also, you will be competing with other famous bakers in the area. The best way to come out as a trustworthy and legitimate small business owner is to get certified. If you can obtain a credential like a certificate IV commercial cookery, your business idea will have a better chance of getting a license and the necessary funds.
Get Your Name Out There
If you are a relatively unknown baker, it might help at first to attract some minor celebrities. Your cooking skills are the most at value here. People will visit if the products are good. For products to be good, the baker has to be good. Most chefs, bakers, and others in the food industry treat their names as brands. You will need a brand name as well. To get your brand out there, attend cooking competitions, cooking TV shows, and simply become visible in the foodie scene. Then you will be in a better position to attract investors and customers to your home bakery.
Learn about the Regulations
The food industry is one of the most tightly regulated industries in Australia. The place of operation for your bakery will need to meet a number of sanitation and safety standards. Even if you are cooking at your home, you are still getting registered as a business. The law does not apply to you any more leniently than for a restaurant simply because you are home based. Therefore, you will need to know the relevant regulations like the back of your hand. You might want to consult with a lawyer regarding these issues.
Build a Strong Social Media Presence
Social media is the primary way home bakers can get their name out there. People love sharing photos of food on their Facebook and Instagram profiles. So, home bakers have a better chance of attracting attention on social networks than on conventional forms of advertising like Google online ads. Most home bakeries become successful because of word of mouth promotions. Social networking is the best way to get this kind of coverage.
Create a Mobile Responsive Website
People shop for things like foods largely on their smartphones, not laptops. So, if you want to attract web traffic, it will have to be on mobile platforms. Build a mobile responsive website to reach your target audience in a highly effective manner. You might also want to consider building a mobile app, but it can come later when you are more successful.
Running a home bakery can be extremely rewarding. However, you will have to be willing to do some real hard work. Follow the tips above before you begin.